Rideshare company Lyft is introducing new advertising products into its business model, announced Chief Business Officer Zach Greenberger.
The move comes as part of Lyft’s efforts to pull in a dependable revenue stream outside of its rideshare services.
Lyft’s new advertising-focused approach will reportedly begin with the company implementing ads for customers throughout all phases of its application and the rideshare process, such as when requesting a ride, waiting for a driver match or when en-route to their destination.
Greenberger also said that the company expects to phase-in video ads into the application by the end of the year.
