Tech firm Hyperice will make its products available to players and have in-stadium signage rights as part of a corporate sponsorship deal with the team.
Hyperice, the sports tech company that specializes in muscle recovery products, has agreed to a sponsorship with the New York Yankees, according to a report by CNBC.
The multi-year agreement would be the first team deal for the company, which added Major League Baseball as an investor last year. The deal will include Hyperice products, such as its “Hypervolt” massage device, being made available to players in dugouts, bullpens and training areas at Yankee Stadium.
“The New York Yankees are one of the most iconic and innovative franchises on the planet with a fan base that extends to every corner of the globe,” said Hyperice CEO Jim Huether in a statement.
Terms of the deal were not provided.
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