Gatorade is launching its first wearable device, the Gx Sweat Patch. The single-use patch will measure fitness and hydration levels of athletes.
Sports drink maker Gatorade will release its first ever wearable device, the Gx Sweat Patch.
The patch is a one-time-use wearable that analyzes sweat to provide athletes with information on their athletic performance and hydration levels and will sell for $24.99 online and at Dick’s Sporting Goods stores beginning Monday.
Gatorade says the patch should be worn on the left inner arm during a single workout and will fill up with sweat as the individual exercises. After finishing the workout, users can scan their patch using Gatorade’s app, Gx.
The results provide hydration strategies to maximize performance and avoid cramping or dehydration and can tell you everything from fluid and sodium loss to the rate you sweat and compare it with other workouts.
“The Gx System represents the evolution of how we’re serving athletes. By offering intelligence to help them make choices about everything from their fueling plan to training to recovery, we’re supporting athletes like never before,” said Gatorade executive Brett O’Brien upon the launch.