Ford will expand its highly profitable pickup truck franchise with a new small pickup called Maverick.
Ford Motor will expand its highly profitable truck lineup with a new small pickup called Maverick, the company confirmed Thursday.
“Months of rumors, spy shots and speculation have all led to this moment. It’s true—Ford is adding an all-new small pickup to the lineup, and it’s called Maverick,” Ford said in a release.
The compact vehicle is expected to be smaller than Ford’s F-150 full-size pickup as well as its midsize Ranger. It could be among the smallest and cheapest pickups on the market, filling a void for some buyers as trucks have generally grown larger and pricier.
The pickup is being produced at Ford’s Hermosillo plant in Mexico alongside the company’s new Ford Bronco Sport SUV.
The Maverick is expected to go on sale by the end of this year, however a Ford spokeswoman declined to comment on additional details of the vehicle other than its name and unveiling next week.