Online retail sales in the U.S. during Amazon’s 48-hour Prime Day event have surpassed record levels of e-commerce spending reached during Cyber Monday last year, according to Adobe Analytics.
Online retail sales in the United States during Amazon’s 48-hour Prime Day event have surpassed record levels of e-commerce spending reached during Cyber Monday last year, according to a report by Adobe Analytics.
Total e-commerce sales on Monday and Tuesday surpassed $11 billion, representing 6.1% growth compared with last year’s October Prime Day event. There were more than 1 trillion visits to U.S. retail sites and over 100 million items across 18 product categories sold, Adobe said.
According to the report, online retail sales amounted to $5.6 billion on Monday, the first day of Prime Day, and $5.4 billion on day two. That made Monday the biggest day for digital sales so far this year, and Tuesday the second-biggest day.
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