Walt Disney on Sunday announced a plan to use technology and merge data to enhance storytelling for the next 100 years.
Speaking to reporters at the company’s biennial D23 Expo fan convention, Disney CEO Bob Chapek described the entertainment giant’s vision for the metaverse as “next-generation storytelling.”
He explained the goal is to merge consumers’ data collected in theme parks and streaming services to deliver personalized entertainment experiences to users.
“Disney is absolutely a lifestyle,” Chapek told reporters. “The question is, how is our next-gen storytelling leveraging what we know about a guest uniquely in this Disney lifestyle, then serving up unique experiences.”
The coveted Metaverse business is still driving interest from tech and entertainment giants.
Meta CEO Mark Zuckerberg just announced the company will focus on creating a robust, three-dimensional environment where avatars would work, hang out and pursue their hobbies.
According to reports, Chapek has spent years preparing how to extend the theme park experience to people who will never visit one of the company’s six theme parks.
Chapek hosted thousands of Disney fans at his first D23 Expo at the Anaheim Convention Center, where the company previewed new releases by Marvel Studios, Lucasfilm and Pixar.