Online sales increased 55% in July 2020 compared with July 2019.
New data from Adobe Analytics revealed that online sales increased 55% to $66.3 billion in July 2020 compared with July 2019, however, amid this peak, the numbers also showed that online sales growth decreased from June 2020 when online sales were up 76% year over year compared with June 2019. The research firm says this is due to stores reopening across the country.
Despite online sales growing slower in July than in June, ecommerce sales are still up 55% year over year for the first seven months of the year, resulting in $434.5 billion in online spending, according to Adobe. And Adobe expects 2020 online sales to surpass the total online sales in 2019 by Oct. 5, 2020, “well before holidays season sales begin to ramp up,” said Vivek Pandya, senior digital insights manager at Adobe, who added: “July ecommerce growth backed off its record highs as consumers began returning to some bricks-and-mortar stores and spending levels dropped as households tightened their belts due to falling employment levels and looming cutbacks in unemployment benefits.”
As a new school year quickly approaches, Adobe finds that back-to-school shopping is down for July, compared with the April-June period for back-to-school related purchases. “Work from home and distance learning boosted online purchases of school supplies in April, May and June,” Adobe says. In April, back-to-school online shopping was up 137% year over year, May was up 141% and June was up 61%.
The top 10 countries where eShopWorld’s U.S. brands experienced growth in online sales in June include:
- Chile: up 339%
- Mexico: up 277%
- South Africa: up 175%
- Russian Federation: up 168%
- Canada: up 158%
- Turkey: up 144%
- New Zealand: up 121%
- Israel: up 109%
- U.K.: up 98%
- Australia: up 83%
Adobe Analytics data is based on online sales data from more than one trillion anonymous visits to retail sites and more than 100 million SKUs from 80 of the top 100 retailers in the Digital Commerce 360 Top 1000. Adobe collects data on 18 product categories including apparel, electronics, home, grocery, appliance, personal care, office supplies, books, jewelry, furniture and toys, among others.
