The latest sales report from the European Automobile Manufacturers’ Association (ACEA) shows Tesla’s sales in Europe dropped again in July as consumers shift toward Chinese competitor BYD.
ACEA reported that Tesla sold 6,600 vehicles in the EU in July, representing a 42.4% decrease compared to the same month last year.
In the first seven months of 2025, Tesla sold approximately 77,000 cars in the EU, down from 137,000 in 2024.
The report shows that European customers are increasingly choosing BYD, the rapidly growing, budget-friendly Chinese electric and plug-in hybrid vehicle manufacturer. In July, BYD sales surged by 206.4% compared to 2024, with 9,698 models sold.
A broader analysis covering the UK and European Free Trade Association countries such as Norway, Denmark, and Sweden indicates a similar decline in Tesla sales, while BYD experienced a 225% rise in July.
Tesla’s sales decline has been partly driven by BYD’s lower prices. At the same time, BYD’s technological innovations are also assisting it in gaining an edge over rivals.
Following the release of the latest report, Tesla stocks remain steady, supported by investor optimism about its Robotaxi potential.
By CEO NA Editorial Staff
