The luxury department store chain Bloomingdale’s announced Wednesday that it will use the moniker “Bloomie’s” for a new location, opening in Fairfax, Virginia, on Aug. 26. The word Bloomie’s has for decades been used as a nickname by fans of the original Bloomingdale’s.
The roughly 22,000-square-foot space will be much smaller than a typical Bloomingdale’s location, which can span upward of 200,000 square feet. The store will serve as a hub for experiences, with a focus on fashion, and feature Colada Shop, a restaurant serving coffee, Caribbean-inspired small bites and cocktails into the evening.
Bloomingdale’s Chief Executive Tony Spring described Bloomie’s as a “highly edited” and “convenient” version of the namesake department store.
The new Bloomie’s shop will sell women’s and men’s apparel, footwear, jewelry, handbags and beauty products. The merchandise on the floor will rotate frequently throughout the week, giving customers something new to look at each time they visit.