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CEO NA Magazine > News > Beyond Meat to launch its meatless chicken tenders in stores next month

Beyond Meat to launch its meatless chicken tenders in stores next month

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Beyond Meat’s meatless chicken tenders are heading to the freezer aisles of your local grocery store and supermarket.

The maker of meat alternatives announced Monday that its latest substitute will be sold in retail stores nationwide from October.

Beyond Meat unveiled the newest version of its plant-based chicken offering in July. Panda Express has already used it as part of its meat-free orange chicken in select markets, while more than 1,000 A&W locations in Canada sold out of its Beyond Meat Nuggets.

The tenders were the first Beyond chicken substitute available across the U.S. in more than two years after the company discontinued its original chicken frozen strips to focus on the Beyond Burger.

“We think it’s important to continue offering the consumer a diversity of proteins,” CEO Ethan Brown said in an interview. “You’ll see, in the coming years, we’ll come out with products that have different proteins altogether.”

Tags: beyond meatLaunchmeatless chicken tenders

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