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CEO North America > News > Amazon shutters dozens of in-house fashion brands

Amazon shutters dozens of in-house fashion brands

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Amazon shutters dozens of in-house fashion brands
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Technology giant Amazon has reportedly cut 27 of its 30 in-house clothing brands in an attempt to distance itself from antitrust allegations

The axed brands include Goodthreads, Lark & Ro and Daily Ritual.

Now, Amazon’s in-house clothing offering will consist exclusively of Amazon Collection, Amazon Aware and Amazon Essentials.

The company will also move to shutter some of its private-label furniture brands like Rivet and Stone & Beam while maintaining Amazon Basics.

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