Prime Day is returning to its normal summertime slot after Amazon postponed the two-day sales event last year due to Covid pandemic-related uncertainty.
Amazon is changing its Prime Day mega sale back to its normal summertime schedule after the company postponed the annual event last year due to the coronavirus pandemic.
The retail giant announced Wednesday that this year’s Prime Day will take place on June 21 and 22. Members of Amazon’s Prime subscription program will get access to “more than 2 million deals” across every category, Jamil Ghani, vice president of Prime, said during a press event Tuesday.
Prime Day, which started in 2015, is typically held in July. The discount celebration is partially designed to attract new Prime subscribers, to promote Amazon’s products and services, and to provide a sales boost during a traditionally slower shopping season.