Air Canada will announce its long-term growth plan at its 2024 Investor Day today. So far, the company has revealed a $30 billion earnings target for 2028.
The company has stated that it is setting 2028 targets of $30 billion in operating revenues, with at least 17% adjusted EBITDA margin and approximately 5% free cash flow margin by 2028.
The highlights of Air Canada’s growth plan are:
- Accelerated commercial growth strategy grounded on strong foundation built over the last decade and leveraging many opportunities.
- Focus on margin expansion, consistent cash generation to invest in the business and create long-term value for shareholders.
- Full year 2025 expectation of between 3% and revenue 5% increase versus 2024
- Full year 2024 expectation of approximately $22 billion
In a company press release today, Michael Rousseau, President and CEO of Air Canada, said, “We are proud and excited to share Air Canada’s ambitions. We are announcing a long-term plan grounded on a proven commercial strategy. The story of Air Canada’s performance is one of demonstrated ability to execute and deliver on commitments.”
“Our strategy, which builds on and leverages the unique strengths developed over the last decade, is to rise even higher with consistent margin expansion and structural cash generation while maintaining a strong balance sheet and a responsible risk profile. Our plan includes expanding the network, improving the customer experience, taking care of our employees, enhancing financial performance and continuously investing in the business to generate long-term value for investors, while being mindful of the interests of our stakeholders. We believe we are very well positioned to execute our long-term plans.”
By CEO NA Editorial Staff











