Monday, May 23, 2022
  • Login
CEO North America
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • Executive Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
  • Home
  • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • Executive Interviews
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
    • Environment
  • Opinion
  • News
  • Multimedia
No Result
View All Result
CEO North America
No Result
View All Result

Radio, what’s new?

in Editor´s Choice, Industry
- radio, what's new?
Share on FacebookShare on Twitter

Nielsen’s latest Total Audience Report shows that radio still maintains its high mass reach.

Digital media has made us forget the true power traditional media still has.

According to the most recent Total Audience Report by Nielsen, radio really beats TV in terms of its weekly reach.

The findings proved that 227 million Americans aged 18 and older listen to the radio at least once a week, equaling a reach of 92% of the adult population.

92% of adults listen to radio during the average week, more than any platform, while 19% of U.S. adults listen to podcasts each week.

These are other key findings from the Nielsen report, which states the evolution of video use, social media, devices and total time spent on devices.

- radio, what's new?
©Statista Charts

TV, still here

[ihc-hide-content ihc_mb_type=”show” ihc_mb_who=”3,4,5,6″ ihc_mb_template=”3″ ]

TV came in a close second with a weekly reach of 87%, while 78% of U.S. adults now use apps or browse the web on a smartphone in a given week.

While radio does win in terms of sheer reach, TV remains unparalleled with respect to average daily usage. According to Nielsen’s measurements, U.S. adults spend an average of 4 hours and 21 minutes a day watching TV, which is more than 2.5 times the amount of time they listen to the radio.

Video use

Overall video use—time spent with a TV set, video on a computer, and using video focused app/web on smartphones and tablets—among adults is 5 hours and 24 minutes per day.

This is down from 5:57 in Q1 2018 but closer in line to the 5:27 in Q3 2017.

30.6% of millennials have stated they see more than 2 hours of video per week, while another 11.7% has said to see more than 5 hours per week, all using their data connection while doing so.

Some operators already adopt a “mobile first” strategy to reach millennials who are twice as likely to watch videos on their mobile devices than on a television.

Social networks

Social networking usage is not nearly as prone to seasonality as video usage and has remained consistent since Q3 2017.

Adults spent 44 minutes per day engaging with social media in Q2 2018, whether that be reading, commenting, or viewing video across various platforms.

Time on media

Digital usage is also remarkably consistent for an even longer period of time throughout the day.

U.S. adults are spending 10 hours and 24 minutes per day interacting with media, whether that be watching, listening to, or reading content across all of their devices, comprising 43% of the total minutes available in a day.

Simultaneous use of devices

With the vast amount of device usage that occurs throughout the day, simultaneous TV viewing and digital device usage is naturally symbiotic and expected.

According to a custom survey of Nielsen’s Media Enthusiast Community, 45% of respondents watch TV while using digital devices very often or always.

Audio and TV are less correlated, as only 6% often watch and listen to different content at the same time.

- radio, what's new?
Copyright © 2018 The Nielsen Company (U.S.)

[/ihc-hide-content]

Tags: CEOCEO NorthamMediaMedia consumptionNielsenRadioTraditional mediaTV

Related Posts

Will rising rents push up future inflation?
Industry

Will Rising Rents Push Up Future Inflation?

Steel imports down 23% in february vs. January
Industry

Steel Imports Down 23% In February vs. January

New boston fed paper: high inflation turns heads and can tilt expectations
Industry

New Boston Fed Paper: High Inflation Turns Heads and Can Tilt Expectations

Energy fact sheet: why does russian oil and gas matter?
Industry

Energy Fact Sheet: Why Does Russian Oil and Gas Matter?

Api: lapse in 5-year leasing program puts 14,000 louisiana jobs, american energy security at risk
Industry

API: Lapse in 5-Year Leasing Program Puts 14,000 Louisiana Jobs, American Energy Security at Risk

Conference board: us consumer confidence up slightly
Industry

Conference Board: US Consumer Confidence Up Slightly

Retail apocalypse: four ways physical stores can survive
Industry

Retail Apocalypse: Four Ways Physical Stores Can Survive

How soaring shipping costs raise prices around the world
Industry

How Soaring Shipping Costs Raise Prices Around the World

Special purpose entities shed light on the drivers of foreign direct investment
Industry

Special Purpose Entities Shed Light on the Drivers of Foreign Direct Investment

First-time buyers, inventory expected to rebound in 2024
Industry

First-time buyers, inventory expected to rebound in 2024

No Result
View All Result

Recent Posts

  • Russia Halts Gas Supplies to Finland
  • McDonald’s to Sell Restaurants to Russian Operator
  • Vintage Mercedes Sells for $143 million
  • Ignoring AI Is Risky Business for Insurance CEOs
  • UNWTO Launches Digital Futures Programme for SMEs

Recent Comments

    Archives

    Categories

    • Art & Culture
    • Business
    • CEO Life
    • Editor´s Choice
    • Entrepreneur
    • Environment
    • Executive Interviews
    • Food
    • Health
    • Highlights
    • Industry
    • Innovation
    • Issues
    • Management & Leadership
    • Multimedia
    • News
    • Opinion
    • PrimeZone
    • Printed Version
    • Travel
    • Uncategorized

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    CEO Latin America | ES

    • CONTACT
    • GENERAL ENQUIRIES
    • ADVERTISING
    • MEDIA KIT
    • DIRECTORY
    • TERMS AND CONDITIONS

     

    AUSTIN

    600, Congress Avenue 14th Floor
    Austin, TX.
    78701
    USA
    +1 512 649 0340

    NEW YORK

    387 Park Ave South,
    New York, NY.
    10016
    USA
    +1 212 796 64 15

    CEO North America © 2022 - Sitemap

    No Result
    View All Result
    • Home
    • Business
      • Entrepreneur
      • Industry
      • Innovation
      • Management & Leadership
    • Executive Interviews
    • CEO Life
      • Art & Culture
      • Food
      • Health
      • Travel
      • Environment
    • Opinion
    • News
    • Multimedia

    © 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Are you sure want to unlock this post?
    Unlock left : 0
    Are you sure want to cancel subscription?