JetBlue launches Paisly, a separate online travel site that offers customers hotel rooms, car rentals, theme park tickets.
JetBlue Airwayswants customers to book more than flights.
The New York-based airline launched a new site, Paisly, on Thursday that offers travelers hotel rooms, car rentals and other add-ons, like tickets to tourist attractions.
The carrier will continue to offer packaged trips under JetBlue Vacations, a similar product offered by rivals like Delta, American, and United, but the new site will give the option of adding on other activities or lodging later.
According to Andres Barry, president of JetBlue Travel Products, JetBlue is also planning to offer home rentals through partnerships with property managers. The carrier also wants to expand lodging and other offerings as it adds new cities, including London, to its network.
JetBlue will have dedicated customer service agents for customers who book add-ons on the Paisly site, the company said.