Online searches for gambling addiction-related terms have surged in recent years across the U.S., especially in states that have legalized online sports betting, according to a study published on Monday in the American Medical Association’s peer-reviewed journal.
Since the Murphy v. National Collegiate Athletic Association Supreme Court decision allowed states to legalize sports betting in 2018, there were 23% more searches nationwide (approximately 6.5 to 7.3 million queries) related to seeking help for gambling addiction, the study found. The researchers analyzed search queries mentioning gambling, addiction, addict, anonymous or hotline, such as gambling addiction hotline, from January 2016 through June 2024.
The increases in Illinois (35%), Massachusetts (47%), Michigan (37%), New Jersey (34%), New York (37%), Ohio (67%), Pennsylvania (50%) and Virginia (30%) were all higher than expected after the opening of sportsbooks in those states, the study found. The researchers also found that online sportsbooks had a significantly greater impact than retail sportsbooks.
In Pennsylvania, the introduction of retail sportsbooks led to 33% more searches than expected for gambling addiction-related terms during the five months before online sportsbooks launched, the study found. After online sportsbooks became available, searches spiked to 61% over expectations and persisted for year.
“The significantly higher search volumes observed in all eight states make it virtually impossible that our findings occurred by chance,” the study’s main author, Atharva Yeola, a student researcher in the UC San Diego Qualcomm Institute, said in the accompanying opinion article.
As of 2024, 38 states had legal, operational sportsbooks, the study noted, with the total amount bet increasing from $4.9 billion in 2017 to more than $121 billion in 2023. That year, 94% of wagers were placed online.
