When it comes to scoring a deal in the European soccer market, U.S. investors are reportedly flocking to cheaper clubs in droves.
Rather than solely focusing on high-profile clubs, U.S. investors are trending toward funneling cash into multiple affordable, lower-ranked clubs in what’s known as the multi-club model.
Soccer’s international audience supposedly gives investors better returns on merchandising, advertising and media rights deals.
With clubs seeking extra cash in the post-pandemic era, expanding economic interest from U.S. investors may just be a gamechanger in the European soccer market.
