While streaming services may have seemingly upended the century-plus-old radio business, it seems the globe’s first legacy media format is still holding strong.
Though radio listenership may have fallen 10% from 2004 to 2022, cable TV fared far worse with a 20% decline in participants between 2014 and 2022.
According to industry analysts, radio’s lasting market presence comes in part from regional radio personalities’ continued ability to connect with local audiences.
Though music streaming services may have a major grip on the U.S. public, it looks like traditional music services are still far from going radio silent.
