As global companies continue betting big on the future of artificial intelligence, one major beverage manufacturer is attempting to prove that robot-generated content and the human touch are all apples and oranges.
On Tuesday, juice giant Tropicana released the design of a new limited-edition bottle that removed the ‘A’ and the ‘I’ from the company’s logo in a tongue-in-cheek nod to the juice’s natural ingredients.
Tropicana is notably expected to debut the marketing stunt at the Consumer Electronics Show, where AI is expected to reign supreme throughout the week.
With Tropicana seemingly squeezing every last drop it can out of its marketing tactics, it remains to be seen if the juice manufacturer’s strategy resonates with its consumer audience.
