Rather than go all-in on the holiday shopping market’s boozy reputation, one major U.S. retailer is ready to cater to the sober crowd.
Retail giant Target is reportedly partnering with non-alcoholic beverage platform Sèchey to introduce a selection of alcohol-free cocktails to its U.S. stores.
Popular brands like Kin Euphorics and Ghia will purportedly be a part of Target’s new offering.
Now, consumers of all levels of alcohol consumption will have something to say cheers with this holiday season.
