When it comes to the world of social media, shifting a youth-oriented audience into a money-making machine isn’t as simple as the snap of the fingers.
For messaging platform Snapchat, leveraging its teenage audience toward paying for its premium Snapchat+ service has been the company’s primary plan to make more money.
However, despite pulling in $239 million in annual revenue from Snapchat+, Snapchat is still expected to post its third consecutive quarter of revenue decline while its sales simultaneously dip.
Even with its premium service in full force, it seems like Snapchat has plenty of work to do before it can truly monetize its user base.
