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CEO NA Magazine > Opinion > Ghost kitchens turn into phantom of former trend

Ghost kitchens turn into phantom of former trend

in Opinion
Ghost kitchens turn into phantom of former trend
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Though ghost kitchens once seemed poised to become the future of the U.S. food industry, it looks as if dark kitchens have become only a shadow of their former potential.

With the return to in-person dining back in full force post-pandemic, more than 70% U.S. consumers have reported that it’s important for their food to come from physically-accessible locations, rendering the idea of ghost kitchens unappealing.

As a result, major food chains – such as Wendy’s and Applebees – have gone on to scrap currently-open or planned ghost kitchens by 2023.

With consumers back to pre-pandemic habits, the entire concept of ghost kitchens may just find its way into the fast food graveyard.

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