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CEO NA Magazine > Opinion > AI threat still looms over Hollywood post-WGA deal

AI threat still looms over Hollywood post-WGA deal

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AI threat still looms over Hollywood post-WGA deal
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Though the Writers Guild of America may have earned artificial intelligence protections in its newly ratified contract with Hollywood studios, the threat of AI still looms large over the industry.

Analysts say studios’ use of AI training models using writers and actors’ previous content could pose serious issues to the creatives’ livelihoods.

Currently, AI is a lynchpin topic in the ongoing negotiations between the SAG-AFTRA and Hollywood studios.

Though much remains to be seen about the future of AI, the future of Hollywood itself and the people behind it could be grim if studios allow the technology to run rampant.

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