The NFL today unveiled a multi-year agreement with Google giving YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket to viewers in the U.S. starting with the 2023 NFL season.The deal is valued at more than $2 billion a year for seven years.
NFL Sunday Ticket gives viewers access to games not otherwise airing in their local TV markets. The service will be offered as both an add-on and as a standalone a la carte package. It will be available on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.
The NFL and Google have been partners since the league launched its official NFL channel on YouTube in 2015. Through the years, the NFL’s presence on YouTube has increased to include channels for all 32 NFL clubs, as well as ten official League channels including NFL Films, NFL Network, and the NFL’s Hispanic channel, Mundo NFL. Since the start of the NFL/YouTube partnership, NFL content on YouTube has generated billions of views.