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CEO North America > News > White House partners with dating apps to promote vaccine awareness

White House partners with dating apps to promote vaccine awareness

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- White House partners with dating apps to promote vaccine awareness
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The White House announced that it is partnering with popular dating apps like Tinder and OKCupid to raise vaccine awareness among young adults.

The White House announced Friday that it is partnering with several popular dating apps to raise vaccine awareness among young adults and encourage them to get immunized.

More than 60% of U.S. adults have received at least one dose, but 42% of adults ages 18 to 34 say they are not willing to get vaccinated, according to a February Quinnipiac poll.

Young adults ages 20 to 49 were responsible for 70% of the spread Covid last year, according to a study published in the journal Science. Doctors are also reporting that more young adults are being admitted to hospitals with severe symptoms due to the spread of more dangerous variants.

White House senior Covid official Andy Slavitt said one of the apps, OkCupid, says members who display their vaccination status “are 14% more likely to get a match. We have finally found the one thing that makes all of us more attractive, a vaccination.”

Tags: dating appVaccine awarenessWhite House

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