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CEO NA Magazine > News > Stellantis CEO calls for incentives to support ‘Made in Europe’ initiative

Stellantis CEO calls for incentives to support ‘Made in Europe’ initiative

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Stellantis CEO calls for incentives to support ‘Made in Europe’ initiative
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Speaking before the opening of the Paris Motor Show on Monday, Stellantis’ CEO has urged European regulators to introduce stronger incentives for car manufacturers to produce vehicles locally, amid growing competition from Chinese competitors that are gaining dominance in the market.   

The push comes as the global automaker, known for brands like Jeep and Ram, executes a $70 billion turnaround plan amid declining demand.

The ‘Made in Europe’ initiative describes proposed EU legislation that would mandate carmakers to meet minimum local content criteria to sell vehicles in the regional market. 

“What we are supporting a lot in Europe is to establish for everybody a level playing field,” Filosa said in an interview. 

“In concrete terms, it means to work on true regulation… starting from “Made in Europe,” that should be regulation that incentivizes, rewards, and protects the ones that are able to demonstrate that they design cars, engineer cars.” 

“I believe that Chinese automakers, the ones that we know, can really offer many consumers in many segments, good technology, and competitive prices,” Filosa said.

Filosa’s comments come after European trade commissioner Maroš Šefčovič said Friday that China has agreed to halve its exports of hybrid cars to Europe.

Stellantis stock rose 2.7% after the agreement was announced.

Stellantis shares have fallen nearly 60% since the beginning of 2026.

By CEO NA Editorial Staff

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