The cycle manufacturer is getting ready to debut an in-app video game called Lanebreak, a spokesperson confirmed to CNBC on Monday.
The game, which Peloton said has yet to be officially named, involves riders changing up their cadence and resistance levels to meet various goals and score rewards as they exercise.
Lanebreak is expected to open up to a members-only beta test later this year, according to a fact sheet, and it will officially launch in early 2022. Players will be able to choose a difficulty level and the type of music they want to hear during the game.
Speaking to CNBC, the Peloton spokesperson described the game as a “music-based experience … to get the highest score possible.”