Although the Trump Administration is urging companies to move operations to the U.S., Palo Alto-based startup Luma AI is part of a rising trend of U.S. tech firms expanding into the U.K., with the company announcing significant plans for a London launch today.
The Nvidia-backed company announced plans to establish 200 positions in London by 2026, covering research, engineering, partnerships, and strategic development. By 2028, it anticipates a substantial increase in roles across the UK, Europe, and Saudi Arabia, driven by emerging workflows in advertising, branding, and entertainment.
Amit Jain, CEO and co-founder of Luma AI, told investors, “With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere. Launching across EMEA is the logical next step in putting this power directly in the hands of storytellers, agencies, and brands globally.”
The company announced that Jason Day, previously the Executive Vice President of Global Growth at Monks, will now oversee international business development, strategic partnerships, and customer expansion beyond the United States.
Caroline Ingeborn, COO of Luma AI, stated, “His leadership across Monks and WPP – especially scaling large cross-border teams and building client relationships in markets like London. Munich and Riyadh make him the ideal leader to drive our next chapter. With Jason leading from London, Luma AI can bring creative intelligence directly into the hands of marketers and storytellers around the world.”
The expansion follows Luma AI’s recent $900 million Series C funding round. In this partnership, Luma AI will collaborate with HUMAIN on Project Halo, to enhance AI-assisted production, simulation, education, design, and advertising.
By CEO NA Editorial Staff
