Michael Jordan will launch a community grants program for social organizations assisting Black communities through his apparel brand.
Through his Jordan brand company, the basketball icon will offer social organizations funds from a $1 million community grant program to help meet objectives in combating issues that plague Black communities.
Firms with budgets of $3 million or less will be considered for the grants with the deadline for applications set at April 30.
Non-profit group Rockefeller Philanthropy Advisors is coordinating the program, which will distribute money from Jordan brand’s $100 million pledge to fight racism and income inequality.
Jordan’s brand joined top companies who donated funds to the Black community following a series of high-profile police killings in 2020, including George Floyd’s death. “Since announcing our commitment to the Black Community in June of 2020, we’ve been focused on two things—action and impact,” Jordan brand president Craig Williams said in a statement. “We know that when we create positive change for the Black Community, there is a benefit for almost every other group.”