Athleisure brand Lululemon’s stock rose nearly 6% before market open today after the company announced a partnership with the NFL to launch an apparel collection for all 32 NFL teams.
The collection, scheduled for release on Tuesday, will feature men’s and women’s apparel and accessories adorned with NFL team logos. The range will include the Steady State men’s franchise and women’s styles from Define, Scuba, and Align.
In a joint press release, Celeste Burgoyne, President of Americas and Global Guest Innovation at lululemon, told investors, “True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family. We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
Renie Anderson, Executive Vice President and Chief Revenue Officer of the NFL, commented, “Together with Fanatics, we are introducing an elevated collection that redefines modern fan apparel and is uniquely designed for everyday comfort. Lululemon boasts a loyal fan base built on culture, meaningful connections, and innovation, qualities that thoroughly reflect the NFL.”
Today’s announcement marks the first time the company has officially offered licensed products for the NFL or any of its teams.
By CEO NA Editorial Staff
