Lego released its annual report on Tuesday, revealing a 12% increase in revenue to $12.9 billion for fiscal year 2025. The company also announced that operating profit rose 18% year over year to $3.4 billion.
Lego’s consumer sales jumped 16%, outpacing the overall toy market’s 7% growth over the same period.
In a prepared letter included with the annual report, Niels B Christiansen, CEO of the LEGO Group, told investors, “In 2025, performance was driven by our innovative portfolio, the largest to date, offering experiences for builders of all ages and passion points. As we celebrated 70 years of the LEGO System in Play, we continued to invest in strengthening the LEGO brand.”
“To support our long-term growth, we continued expansions at factories and offices. We celebrated the opening of our state-of-the-art factory in Vietnam and our new Americas head office in Boston, we inaugurated a significant capacity expansion at our factory in Hungary, and we broke ground on a new regional distribution centr in the U.S.”
“Across our sites, we expanded renewable energy capacity through the installation of solar panels, including at our Vietnam factory which will be the first to run entirely on renewable energy. We also continued a cutting-edge geothermal energy project in Hungary.”
In an interview following the release, Christiansen said, “You come out of a year like 2025, and we’ve seen that growth that was beyond our expectations, and … what a mountain to climb. On the other hand, we have really strong momentum. It continues throughout the year and into this year. So, I think we feel good about growing on top of ’25, maybe not to the same growth rate. Our expectation would be high-single-digit, which would be fantastic.”
By CEO NA Editorial Staff
