The Bronco is viewed as one of the most critical nonelectric product launches for Ford in years.
Ford Bronco SUVs are rolling off a Michigan assembly line and shipping to dealers for the first time in a quarter century, signaling a new era for what’s expected to be a significantly profitable product for the automaker.
Ford Motor started shipping Bronco SUVs from the company’s Michigan Assembly plant on Monday. Inside the plant, two- and four-door versions of the Bronco in all sorts of colors—from vibrant yellows and blues to blacked-out models—were being produced at the facility near Detroit.
The Bronco is viewed as one of the most critical nonelectric product launches for the company in years. It is expected to be the flagship model for a new Bronco family of vehicles.