During its Capital Markets Day, Ferrari announced its 2030 Strategic Plan and initiatives set to propel the brand’s ambitions through to the end of the decade.
According to Ferrari, the Strategic Plan includes:
- An average of four new car launches per year planned between 2026 and 2030
- The Ferrari elettrica will be an addition to the range product offering
- In 2030, the product line-up will be 40% ICE, 40% hybrid and 20% electric
- 90,000 active clients – a 20% increase compared to 2022
- Opening of new Tailor Made centers in Tokyo and Los Angeles, to get closer to clients
John Elkann, Executive Chairman of Ferrari told investors, “With the new Ferrari elettrica, we once again affirm our will to progress by uniting the discipline of technology, the creativity of design and the craft of manufacturing. At the same time, we are proud to announce the M-TECH Alfredo Ferrari, a pioneering educational hub here in Maranello that will inspire and train generations of engineers, technicians and innovators. These milestones reflect our deepest commitment: to our people, to Italy, and to ensuring that Ferrari remains unique.”
Benedetto Vigna, CEO of Ferrari stated, “Ferrari’s unique positioning lies at the crossroads of heritage, technology and racing. Our founder’s teachings, his visionary spirit, his drive to audaciously redefine the limits of possible, and his deeply rooted passion for motor sport all continue to define who we are today and guide our ambitions for the decade ahead. These ambitions are reflected in each of the Company’s souls and will be realized through the dedication of our people and the trust of all our stakeholders.”
Ferrari’s stock dropped 13% following the announcement of the plan.
By CEO NA Editorial Staff
