EY research shows consumers want partners to help them take actions that improve the sustainability of their energy consumption. However, 70% aren’t willing to spend more time or money to make these sorts of changes, EY’s Energy transition consumer insights report found.
“This creates an opportunity for energy providers to reshape themselves as trusted advisors -making change easier, faster, broader, and deeper,” said Greg Guthridge, EY Global Energy & Resources Customer Experience Transformation Leader. “Energy consumers want a clean energy future but need a broad range of support to make personal energy choices. Closing the gap between their interest and action will depend on energy providers, government and the broader energy ecosystem working together to pull every lever available.”
Specifically, the survey found 77% of consumers want energy providers to offer low-cost options, 67% want personalized energy solutions and 18% said they would purchase new energy products and services if they were easier to contract and install.
Survey respondents also expressed some dissatisfaction and doubts about the current energy system, saying it lacks affordability, access and appeal. Just 30% believe their energy will remain affordable and 72% say they would not be able to afford a 10% in their energy costs.