Twitter won’t become a “free-for-all-hellscape where anything can be said with no consequences,” Elon Musk said in an open letter Thursday.
The billionaire cleared one big hurdle as he faces a court-ordered Oct. 28 deadline to close his $44 billion deal to buy the social media company.
Once an advocate to rethink Twitter’s content moderation policies and bolster free speech, Musk even said that he would let banned accounts rejoin the platform, including former President Donald Trump’s account.
Now, after concerns on how Twitter’s ad sales business can change if controversial content is sponsored, Musk sent a message for advertisers.
“In addition to adhering to the laws of the land, our platform must be warm and welcoming to all, where you can choose your desired experience according to your preferences,” he said in a letter posted to Twitter. “Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”
On Wednesday, Musk visited Twitter’s San Francisco headquarters and spoke with employees, reportedly denying rumors that he was planning to cut 75% of Twitter’s staff.
The deal’s completion would mark an end to a lawsuit by Twitter as the company would get the $54.20 per share agreed in its original terms.
Twitter shares will be suspended from trading on Friday, the New York Stock Exchange’s website showed.
The stock has surged nearly 65% from a four-month low hit in July.