Today, Domino’s Pizza announced exciting plans to revitalize the brand and reconnect with customers.
In its first update in 13 years, the chain revealed a bolder logo with brighter colors, new employee uniforms and pizza boxes, as well as redesigned restaurant signage.
The company also introduced a snappy new jingle by country star Shaboozey.
Kate Trumbull, Domino’s EVP and Global Chief Marketing Officer announced, “Over the past decade, we became known as a technology company that happens to sell pizza. But with our Hungry for MORE strategy, we’re bringing the focus back to making and delivering the most delicious products and experience, which is what Domino’s customers really want. Rather than launching a more traditional tagline, we’re baking craveability right into our name and every aspect of our brand as a reminder of this relentless focus. You literally can’t say ‘Domino’s’ without saying ‘mmm.'”
“Most companies rebrand themselves when they’re struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves,” said Trumbull. “It’s vibrant, it’s bold, and it’s fun. It’s pizza!”
Shaboozey stated, “Pizza is that one food that brings everyone together – different people and generations and cultures – and no one does it better than Domino’s, it was a fun challenge to be the voice for the most craveable food.”
Due to a recent decline in customer attention, Domino’s expanded its delivery options last quarter by partnering with DoorDash, following a similar deal in 2023 with Uber Eats.
Domino’s shares rose slightly following the company’s announcement.
By CEO NA Editorial Staff
