Entertainment giant the Walt Disney Company announced it’s hiking the prices of the company’s streaming service, Disney+, the company said Wednesday.
An ad-free Disney+ subscription will now cost $13.99 starting Oct. 12, a $3 hike.
The company previously raised the price of its ad-free streaming service from $7.99 to $10.99 last December.
The new move comes following the Walt Disney Company’s recent revenue struggles and reports of Disney+’s continued unprofitability.
