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CEO North America > News > Coors Light, Little Caesars and Mountain Dew among big spenders on Super Bowl commercials

Coors Light, Little Caesars and Mountain Dew among big spenders on Super Bowl commercials

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Coors Light, Little Caesars and Mountain Dew among big spenders on Super Bowl commercials
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This year’s Super Bowl, won by the Philadelphia Eagles after a dominant performance against the Kansas City Chiefs, featured the most expensive lineup of commercials in the game’s history.

Broadcast by Fox, the ad spots for 2025 sold out early, with companies paying over $8 million for a 30-second placement.

Advertising experts believe that investing in a Super Bowl ad is worthwhile, as these ads are 20 times more effective than regular advertisements. Combining humor with education is seen as an effective strategy for engaging audiences.

This year’s commercials showcased light-hearted humor, nostalgia, and retro products, aligning with current marketing trends.

The biggest Super Bowl commercials in 2025 featured celebrity appearances including:

· Meg Ryan and Billy Crystal for Hellmann’s.

· Seal for Mountain Dew.

· Glenn Powell for Ram Trucks.

· Eugene Levy’s eyebrows for Little Caesars.

· Comedian Nate Bargatze for DoorDash.

· Shaboozey for Nerds.

· The stars of the Fast and Furious for Häagen-Dazs ice cream.

Other companies including Nike, Dunkin’, Cirkul, WeatherTech and Coors Light also spent big on ad appearances during the big game.

Read our exclusive interview with CoorsTek’s Andrew Filson, President of Semi Fabs, Medical, Aerospace & Defense, and Industrials.

By CEO NA Editorial Staff

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