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CEO NA Magazine > News > Companies pull back on customer freebies

Companies pull back on customer freebies

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Companies pull back on customer freebies
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Eager to clear higher profit margins, companies across the United States reportedly are ending their customer perks and rewards.

According to CNBC, airline industry heavyweights like Delta Airlines, United Airlines and American Airlines have all raised the minimum amount of miles needed to reach their respective premium program this year.

Retailers have likewise become stingier with their customers, with popular stores like Urban Outfitters and Nordstrom now charging return fees for any unwanted items that are sent back.

Meanwhile companies known for offering birthday perks, like Sephora and Dunkin’ Donuts, have altered or altogether ended their celebratory rewards programs for shoppers.

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