Chipotle, Target, and Spotify are among the companies teaming up with TikTok Resumes, a pilot program that lets job candidates submit video resumes on the social platform. The recruitment app is yet another way for companies to connect with potential employees as the war for talent rages on.
Restaurants, bars, and fast-food chains are finding it difficult to find staff to replace those let go at the beginning of the Covid-19 pandemic. Many of these workers are either not comfortable returning to the profession and are still on the sidelines, or have left the industry completely.
Marissa Andrada, chief people officer for Chipotle, says the restaurant chain already had 1.6 million followers on TikTok when it considered the idea of partnering with the platform on video resumes.
“We have a crazy brand following and it’s always great to see what fan videos are about,” Andrada said.
Since the majority of employees in Chipotle restaurants are Gen Z and millennials, “why not lean into their energy?” Andrada said. “TikTok Resumes is a way to engage with them in a way they already like to connect with us.”