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CEO NA Magazine > News > Birkenstock reports rising demand despite higher prices

Birkenstock reports rising demand despite higher prices

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Birkenstock sets IPO price at $46 per share
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Today, Birkenstock Holding plc announced its Q3 2025 financial results, reporting a 12% revenue increase in the third quarter.

According to the company, the 12% growth in Q3 was fueled by ongoing strong demand for its products across all segments, channels, and categories.

In Q3, Birkenstock’s sales in the Americas increased by 16%. The company opened three new stores (Houston, Deer Park, and Naperville), bringing the total number of own stores in the Americas segment to 13.

Despite the impending price hikes caused by looming 15% tariffs on European imports, Birkenstock reaffirmed its earlier forecast for fiscal 2025, projecting revenue growth of 15-17%.

CEO of BIRKENSTOCK, Oliver Reichert told investors: “Underlying demand remains strong and we are on track to meet our target of constant currency growth at the high end of the 15-17% range we provided at the beginning of the year. We saw significant margin improvement in the quarter driven by sales price adjustments net of inflation and better absorption. This puts us on track to meet our Adjusted EBITDA margin target for the year despite the currency headwinds.”

Moving forward, “We believe we are well-positioned to manage the impact of the current 15% US/EU tariff agreement through a combination of pricing adjustment, cost discipline and inventory management to protect the long-term health and profitability of the BIRKENSTOCK brand,” Reichert concluded.

Despite the Trump administration’s push to relocate foreign manufacturing to the U.S., Birkenstock will continue to produce 95% of its shoes in its own factories in Germany.

Following the announcement, shares of the German footwear company rose 5% in premarket trading.

By CEO NA Editorial Staff

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