Apple and Google are in talks to license Google’s Gemini artificial intelligence for new features coming to iPhone’s software later in 2024, according to sources familiar with the situation. If a deal is reached, however, it’s unlikely to be announced until Apple’s annual conference of developers in June. Apple also recently met with OpenAI, maker of ChatGPT, about its model.
While a partnership could be beneficial to both companies, it may cause regulators to scrutinize a deal closely. Regulators previously sued Google, saying it unlawfully suppressed competition by paying billions to Apple to keep its monopoly in search.
“This strategic partnership is a missing piece in the Apple AI strategy and combines forces with Google for Gemini to power some of the AI features Apple is bringing to market,” said Daniel Ives, an analyst at Wedbush.
