Apple keeps iPhone 14 prices unchanged in the U.S.

Apple’s expected iPhone 14 series was announced amid good news for U.S. customers.

The Cupertino based company insignia product was released Wednesday setting higher prices in a number of key markets that remained unchanged in the U.S.

The iPhone 14 series is starting at $799, at the same price for the equivalent iPhone 13 model for customers in the U.S. The highest price iPhone 14 Pro Max starts at $1,099, the same as the iPhone 13 Pro Max.

In key markets like the U.K. Australia, Japan and Germany prices went up in some cases above $100.

Apple also decided to keep the price of the iPhone the same in mainland China, one of its most important markets.

Facing high inflation that is impacting both consumers and manufacturers all over the world, all the attention was focused on knowing the new iPhone prices, instead of its new features.

Analysts said increasing costs of components and the appreciation of the U.S. dollar versus other currencies was behind the hiked prices in specific markets.

Along with the iPhone 14 models Apple launched three new Apple Watch models and an update to its popular AirPods product line.