According to a new study of sugar-sweetened beverage taxes implemented in five U.S. cities, heightened prices of sugary drinks have reduced the city dwellers’ consumption of the beverages by 31%.
“For every 1% increase in price, we found a 1% decrease in purchases of these products,” said study author Professor Scott Kapla. “The decrease in consumer purchases occurred almost immediately after the taxes were put in place and stayed that way over the next three years of the study.”
Beverage manufacturers have reportedly taken consumers’ trending away from sugars in stride as approximately 60% of all drinks currently sold on the market reportedly possess no sugar.
According to researchers, the 31% reduction in sugary drink consumption could cut down on obesity, cardiovascular issues and deaths in the five studied cities.
