Tuesday, September 26, 2023
  • Login
CEO North America
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
CEO North America
No Result
View All Result

Kellogg empowers blind consumers in U.S. with NaviLens technology on packaging

in Food
Kellogg empowers blind consumers in u. S. With navilens technology on packaging
Share on LinkedinShare on WhatsApp

Kellogg Company (NYSE: K) is changing the way the almost 12 million adults in the U.S. who are blind or have low vision* perform daily tasks, such as navigating a grocery store aisle or choosing one’s cereal at breakfast. To help create a place at the table, Kellogg is incorporating innovative NaviLens technology into the packaging of four of its iconic cereal brands: Kellogg’s Corn Flakes®, Special K Original®, Rice Krispies® and Crispix®.

The front and side of these cereal boxes will now feature a NaviLens optical smart code comprising high-contrast colorful squares on a black background that can be detected and read by the NaviLens and NaviLens GO apps. With the apps, consumers can locate the boxes from several feet away, navigate to them, and hear their names, package sizes, and nutritional information. The apps can communicate this information in up to 36 languages.

In addition to the cereal packaging, Kellogg has committed to incorporating NaviLens codes in all corporate facilities in the U.S. by the end of 2023, to make them more accessible and easier to navigate for blind and low-vision employees. The company has already installed codes in its global corporate headquarters in Battle Creek, Michigan.

This initiative was brought to life through a partnership between Kellogg’s Ready-To-Eat-Cereal business unit and Kapable, the company’s business employee resource group.

Tags: assistive technologyKelloggvision impaired

Related Posts

Eli lilly sues over diabetes drug knockoffs
Food

Eli Lilly sues over diabetes drug knockoffs

Mcdonalds axes self-service soda fountains
Food

McDonalds axes self-service soda fountains

Fda says expired covid tests may still be good to use
Food

FDA says expired Covid tests may still be good to use

10 medications up for price negotiation with medicare
Food

10 medications up for price negotiation with Medicare

Fda approves pfizer’s new rsv vaccine for infants
Food

FDA approves Pfizer’s new RSV vaccine for infants

Novo nordisk set to acquire inversago pharma for $1. 08 billion
Food

Novo Nordisk set to acquire Inversago Pharma for $1.08 billion

Burger king bets on new business model
Food

Burger King bets on new business model

Two foods that can help reduce jetlag
Food

Two foods that can help reduce jetlag

Who links aspartame to cancer
Food

WHO links aspartame to cancer

Common medications that can harm your kidneys
Food

Common medications that can harm your kidneys

No Result
View All Result

Recent Posts

  • Usher tapped for Super Bowl halftime show
  • 67 countries sign UN ocean treaty
  • Amazon to implement ads on streaming service
  • Walmart sets sights on pet industry
  • Credit card companies continue racking up losses

Recent Comments

  • Juul Unveils Cutting-Edge Vaping Tech: Navigating FDA Uncertainties – iStreetPark Blog on Juul hopes FDA won’t ban its new high-tech vape
  • CEO North America, August - September 2023 - CEO North America on Interviews – CEO North America, October – November 2022
  • CEO North America, August - September 2023 - CEO North America on CEO North America, December 2022 – January 2023
  • CEO North America, August - September 2023 - CEO North America on Why Tech Companies Are Moving to Texas and Florida
  • CEO North America, August - September 2023 - CEO North America on CEO North America, February 2023 – March 2023

Archives

Categories

  • Art & Culture
  • Business
  • CEO Interviews
  • CEO Life
  • Editor´s Choice
  • Entrepreneur
  • Environment
  • Food
  • Health
  • Highlights
  • Industry
  • Innovation
  • Issues
  • Management & Leadership
  • News
  • Opinion
  • PrimeZone
  • Printed Version
  • Technology
  • Travel
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Editorials – stuart.james@ceo-na.com

Advertising – media@ceo-na.com

NEW YORK

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

 

MEXICO CITY

Paseo de la Reforma 296,
Floor 38
Mexico City
06600
MEXICO

HOUSTON

1201 Fannin St.
Suite 262
Houston, TX
77002
USA

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Editorials –
stuart.james@ceo-na.com

Advertising –
media@ceo-na.com

NEW YORK

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

MEXICO CITY

Paseo de la Reforma 296,
Floor 38
Mexico City
06600
MEXICO

HOUSTON

1201 Fannin St.
Suite 262
Houston, TX
77002
USA

CEO North America © 2022 - Sitemap

No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel

© 2023 JNews - Premium WordPress news & magazine theme by Jegtheme.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In