While fast food giant Burger King’s sales have grown in the past year, it has self-admittedly struggled to attract new customers through its doors.
The company’s strategy to get new customers includes a large influx of funds into the chain and reigniting America’s interest in its flagship product, the Whopper.
As of last year, Burger King has reportedly committed a $250 million investment toward updating its restaurants and kitchens and another $150 million toward advertising and digital products.
Likewise, Burger King is aiming to modernize its locations with the introduction of ordering kiosks to streamline the ordering process and get more customers into the restaurants.
