Tuesday, October 21, 2025
  • Login
CEO North America
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel
No Result
View All Result
CEO North America
No Result
View All Result

CEO North America > CEO Life > Art & Culture > The White Lotus takes film tourism’s ‘powerful marketing tool’ to Thailand

The White Lotus takes film tourism’s ‘powerful marketing tool’ to Thailand

in Art & Culture
The White Lotus takes film tourism’s ‘powerful marketing tool’ to Thailand
Share on LinkedinShare on WhatsApp

The White Lotus has returned, welcoming a fresh batch of addictively awful characters to another lush part of the world where, despite their best efforts, someone always comes home in a body bag.

After stays in Hawaii and Sicily, the third season of Mike White’s Emmy-winning social satire anthology takes place in Thailand on the idyllic island of Koh Samui.

Thailand will be hoping to ride the wave of film tourism, where travellers book their next holiday based on the locations they see on screen.

And according to experts, it is a powerful marketing phenomenon.

The White Lotus effect

While the White Lotus is a fictional resort, in reality, HBO struck a deal with the Four Seasons last October after using its Maui and Taormina locations for seasons one and two, respectively.

Four Seasons executive vice-president and chief commercial officer Marc Speichert told ABC News the hotel and resort chain observed “significant interest” from guests following The White Lotus.

“The growth in visitor numbers has been truly remarkable,” Mr Speichert said.

“Maui experienced a 425 per cent year-over-year increase in website visits and a 386 per cent increase in availability checks during season one alone.

After the first two seasons of The White Lotus, Expedia saw searches for Hawaii and Sicily each spike 300 per cent, though the travel website did not provide raw numbers.

‘Multifaceted phenomenon’

When producers began location scouting, tourism authorities in Thailand pulled out all the stops to lure the critically acclaimed production to its shores.

Tourism Authority of Thailand executive Siripakorn Cheawsamoot said, “We approached The White Lotus production team and then we talked with them about trying to bring their budget costs down with potential partners.”

According to Associate Professor Monica Chien, a tourism behaviour and destination marketing expert from UQ Business School, Thailand’s bid for The White Lotus underscores “the immense value of film tourism as a strategic tool for destination marketing and economic growth”.

“Film tourism is a multifaceted phenomenon that encompasses a wide range of activities and cultural experiences, all of which can significantly influence a destination’s image and drive visitation,” she told ABC News.

Cinema and tourism ‘deeply intertwined’

The White Lotus isn’t the only show giving viewers finding travel inspiration.

According to Expedia, Ted Lasso prompted a 160 per cent surge for searches for Richmond, the leafy suburb of London, following its second season.

Meanwhile, searches for the Scottish Highlands recorded a 190 per cent ramp-up following the second season of The Traitors, compared with data from two years prior.

“The relationship between cinema and tourism is deeply intertwined,” Dr Chien says.

Audiences are only just getting to know the characters of season three, but The White Lotus has already been renewed for a fourth season.

As for where viewers can expect the show to travel to next?

HBO programming executive Francesca Orsi told Deadline, “I can’t really say where we’re going to land but chances are, somewhere in Europe.”

Read the full article by Jessica Riga / ABC

Related Posts

The Legendary Diane Keaton Dies Aged 79
Art & Culture

The Legendary Diane Keaton Dies Aged 79

Taylor Swift Conquers Her Biggest Stage Yet on ‘The Life of a Showgirl’
Art & Culture

Taylor Swift Conquers Her Biggest Stage Yet on ‘The Life of a Showgirl’

The Architect as Writer: Expanding the Discipline Beyond Buildings
Art & Culture

The Architect as Writer: Expanding the Discipline Beyond Buildings

Long, chatty letter from Jane Austen to sister Cassandra to be auctioned
Art & Culture

Long, chatty letter from Jane Austen to sister Cassandra to be auctioned

São Paulo biennale review – chanting trees and harmonal humming create a cacophony of art
Art & Culture

São Paulo biennale review – chanting trees and harmonal humming create a cacophony of art

All the Winners at the 2025 Venice Film Festival
Art & Culture

All the Winners at the 2025 Venice Film Festival

Giorgio Armani obituary: Legendary designer who revolutionised fashion
Art & Culture

Giorgio Armani obituary: Legendary designer who revolutionised fashion

Warren Buffett Recommends: 5 Books For Turning Your Life Around
Art & Culture

Warren Buffett Recommends: 5 Books For Turning Your Life Around

The radical manifesto hidden in a masterpiece
Art & Culture

The radical manifesto hidden in a masterpiece

The Joy of Bidding: Bob Ross’s Market Booms With Back-to-Back Auction Records
Art & Culture

The Joy of Bidding: Bob Ross’s Market Booms With Back-to-Back Auction Records

No Result
View All Result

Recent Posts

  • Coca-Cola ‘stayed flexible’ to achieve solid Q3 results
  • GM stocks rise as company raises full-year guidance
  • Will Fed Cuts Lower Mortgage Rates?
  • ‘We’re not going to wait for one company’: NASA chief suggests SpaceX may be booted from moon mission
  • Octave Klaba returns as OVHcloud CEO

Archives

Categories

  • Art & Culture
  • Business
  • CEO Interviews
  • CEO Life
  • Editor´s Choice
  • Entrepreneur
  • Environment
  • Food
  • Health
  • Highlights
  • Industry
  • Innovation
  • Issues
  • Management & Leadership
  • News
  • Opinion
  • PrimeZone
  • Printed Version
  • Technology
  • Travel
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

  • News
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life

  • CONTACT
  • GENERAL ENQUIRIES
  • ADVERTISING
  • MEDIA KIT
  • DIRECTORY
  • TERMS AND CONDITIONS

Advertising –
advertising@ceo-na.com

110 Wall St.,
3rd Floor
New York, NY.
10005
USA
+1 212 432 5800

Avenida Chapultepec 480,
Floor 11
Mexico City
06700
MEXICO

CEO North America © 2024 - Sitemap

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • Business
    • Entrepreneur
    • Industry
    • Innovation
    • Management & Leadership
  • CEO Interviews
  • Opinion
  • Technology
  • Environment
  • CEO Life
    • Art & Culture
    • Food
    • Health
    • Travel

© 2025 JNews - Premium WordPress news & magazine theme by Jegtheme.