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CEO NA Magazine > Business > Toys ‘R’ Us to try new expansion model

Toys ‘R’ Us to try new expansion model

in Business, News
Toys ‘R’ Us to try new expansion model
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Following several failed comeback attempts, toy retailer Toys ‘R’ Us is trying to expand its business once more with the opening of 24 new flagship stores.

The stores are reportedly set to be concentrated in cruise ships and airports in what the company calls its “air, land, and sea” expansion.

Toys ‘R’ Us’ first new location is expected to open in Dallas Fort Worth International Airport this November.

The upcoming stores will join the approximate 400 shop-in-shops the toy retailer currently has in Macy’s stores nationwide.

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