Luxury conglomerate Moët Hennessy Louis Vuitton has purchased high-end eyewear brand Barton Perreira, the company announced Monday.
Thelios, LVMH’s eyewear division, reportedly agreed to buy the California-based company for an undisclosed sum.
LVMH previously acquired Vuarnet, another eyeglasses brand, this past September.
According to industry analysts, the eyewear-focused moves come as LVMH attempts to grab hold of consumers at the entry-point of the luxury market.
