U.S. retailer Walmart is changing the way its clients’ shop in-store during the morning hours, the company announced Tuesday.
Beginning Nov. 10, Walmart will begin dimming lights, pausing TV screen activity and turning off the radio for morning shoppers following a pilot program conducted during the back-to-school season.
“Earlier this year, we took a step in making shopping in our stores more inclusive for those with sensory disabilities by taking measures to create a less stimulating environment for a couple hours each Saturday. The feedback of the pilot program was overwhelmingly positive,” Walmart said in a blog post. “These changes may have seemed small to some, but for others they transformed the shopping experience.”
The new shopping experience will reportedly be held from 8 a.m. to 10 a.m. seven days a week across all of Walmart’s U.S. and Puerto Rico stores.